Google Recently Updated the Page Rank Numbers

Obsessed with Page Rank? 
Some are.
Page Rank is Google’s way of assessing the value and importance of a website.
Page Rank is on a 0-10 scale, with 10 being a “home run” and 0 being a dud.

Page Rank can be improved by increasing your site’s incoming links.
At the same time, you can decrease your rank by having your domain’s link on too many low page rank sites.
You have to choose your incoming and outbound linking carefully, as “bigger is better” doesn’t always apply here.

We wanted to show you the updated ranking on a few of our domains, and
share a bit of insight as to what helped the PR increase (or decrease)… hoping this might help you a bit.

Here we go:

Symbolics.com  -  Page Rank 6
Pretty Solid. 
The PR6 is due to the fact that the domain is 25 years old, has never been parked, and has very minimal outgoing links but a TON of incoming links. 
In fact, if we could remove the links on about 5000 low-page rank sites, we’d do it and the PR would jump up again.

If you google:  Symbolics.com  — you will see Symbolics.com mentioned on
8,900,000 webpages.  This is strong, but many of these pages are low page rank yet they still put a link to Symbolics.com… which actually hurts our PR.

WHAT HELPED?

Symbolics.com jumped to a PR6 once we put content on the site AND
a massive press release distribution did help as well.
Consider putting out a top press release that hits the major online media outlets.  The links alone will help your PR.

Copies.com  -  Page Rank 1  -  Previously Page Rank 5
What happened?
We killed the original content and partnered with DDC.com on a
strategic build-out.  While there is content on the site, I assume Google HATES the fact that the site ultimately is geared towards DDC’s PPC platform.
Want to kill your page rank? 
Take down your content and park a name.
I imagine Copies.com will lose the #4 spot on Google soon — we might have to make some changes, quickly.

JOKES.mobi  -  Page Rank  5
Pretty solid for a .mobi site. 
What helped is the many pages of content (1000s of indexed pages) and a few links on sites like Symbolics.com — which Google must seriously respect due to it’s age.

HY.com  -  Page Rank 4  – Previously Page Rank 1
Nice jump. 
Remove a parking page and put SOMETHING up and your Page Rank will improve.  That simple.  This is proof.
Take down the parked page and do a few strategic links and it will go up.

iBlog.com  -  Page Rank 5  -  Previously Page Rank 1
At it’s height a year ago, this site was rocking with traffic.
3,000,000 visitors per month – to be exact.
The links are still in place, but we had NOTHING on the domain for the past 6 months.  That killed the PR.
We put up a landing page, just to let Google know we’re still alive and breathing.  A few strategic links later, it’s back to a PR5.
Again, put up SOMETHING, other than a blank page, get a few incoming links and PR will go up.

Jets.co.uk  -  Page Rank  0
Again, want to kill PR?
Put up a parking page.
This one plummeted to 0 quickly.  Google doesn’t respect the parked pages.

Domains Staying The Same:

XF.com  -  Page Rank 4
No major changes, but still a healthy dose of incoming links from some high PR sites as well as a couple of major press releases.  Those press releases will help greatly if you choose to send one out.

TrafficEstimate.com  -  Page Rank 5
Widely used.  Great traffic and Alexa Rank and no major changes.
This one stayed put.

ImageSharing.com   -   Page Rank 5
Again, no major changes, but some solid links in place and changing content.
Ranks page one #5 on Google, so they respect this one still.
We have a few strategic links with other photo/image sites — so that helped.

March.com  -  Page Rank 4
While we’ve been tempted to park this one, forward it, or lease it we’ve
left it alone and allowed the PR to stay steady in the middle bouncing between 4 and 5.  We have some good links out there and this one has held tight.

In summary:

If you don’t care about PR, then parking is fine.
If you are a Page Rank  junky who can’t wait to see the updates, parking  your domains will kill the PR… and quickly.

Putting up ANYTHING other than a parking page will be advantageous.
A press release will help your PR, as your site will be linked on some very important media pages.
You CAN do too many links though. 
A few targeted links will really do more than just a mass 1000 site link fest.
Also, don’t let your site become a link dump for everyone else.
Link exchanges are good, but you don’t want to be the link guy for anyone and everyone.

NOTE:  To check Page Rank, download the Google Toolbar.  There is a button you can install that instantly shows the Page Rank of the site you are on.

-  Aron

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