Link To Full Story: ppcblog.com
With Adwords bid prices going through the roof, and competition more fierce than ever, is it time to revisit the Google Content Network?
Google’s Content Network distributes PPC text and graphic advertising publishers sites, in the form of Adsense.
The content network differs from search PPC in that you aren’t bidding on search terms, at least not directly. You’re bidding to appear on certain sites that Google relates to groups of keyword terms. It’s the banner ad model, with a few clever tweaks to ensure relevance.
Link To Full Story: www.seomoz.org
The New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content.
But how do you get articles indexed and ranking in Google News? And how can you get your article snippets to appear in the SERPs for Google web search?
Thursday, February 4, 2010
Link To Full Story: Search Engine Land: News About Search Engines & Search Marketing
I received a tip from a New York retailer named Oh Nuts, that Google came to their store to take pictures for a new Google Maps product named “Google Store Views.” I was told that they took pictures of the inside of the store, every 6 feet, in all directions. They also took [...]
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Wednesday, February 3, 2010
Link To Full Story: Search Engine Land: News About Search Engines & Search Marketing
Shared by JohnH
Cuban's post is here: http://blogmaverick.com/2010/02/03/why-google-is-bad-for-the-newspaper-business/
Note he added an update.
See also: http://www.seobook.com/mark-cubans-mahalo-wants-your-blood-and-gets-it-too
Yesterday, Mark Cuban warned media owners in a keynote speech that Google is a vampire trying to suck them dry, giving them nothing back and daring owners to block it. This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views. [...]
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Wednesday, February 3, 2010
Link To Full Story: www.ebaypartnernetworkblog.com
I sometimes browse around the strange items that are for sale in search for link bait ideas. The strange eBay items are a perfect fit for pure white hat link bait. Just check out this Elvis Personally owned/worn Lion Claw Necklace that sold for almost $30K, or the auction of the popular PVRblog.com site, starting at $0.99, going for more than $12K.
For 2010, I might start a new pet project that will tap into the wealth of strange and funny items getting PR attention around the globe. IMHO as long as the project drives value for our customers, it will be successful in the search engines too. And will be a lot of fun to play around with.
Wednesday, February 3, 2010
Link To Full Story: searchengineland.com
Linkbait should have something new or eye-opening as part of its content so the message sticks long after you’ve left it. Both campaigns did this by showing the amount of paper needed to print every tweet sent but Company A’s linkbait made it easy for me to understand and be impressed by what I was reading. Seven billion tweets printed = 3.5 million pounds of paper, that’s
a lot of dead trees.
Link To Full Story: www.searchenginejournal.com
To summarize everything that I have talked about in this blog post, below is an example of a local business in my area that does a great job of positioning themselves in the local search results Personal Care Chiropractic & Massage in Arlington, MA (yes, they are a client of mine)
Thursday, January 28, 2010
Link To Full Story: Search Engine Journal
The Official Google Mobile Blog announced that phone numbers featured on some mobile ads are now clickable. This means that when you see a business phone number on a mobile ad for a particular establishment, you can simply tap on the phone number and make the call.
To make this even more useful is the fact that mobile web search is location-enabled. So much so that the numbers provided are also based on the phone number listing of a particular establishment nearest to your current location. That pretty much saves you the trouble of calling a phone number only to find out that the business establishment is miles away from you.
If you’re a mobile advertiser, here’s how you can include clickable phone number on your search engine ads:
1. Set up location extensions and add your business phone number. Customers will be able to click to call your business location nearest to them.
2. Check that you’ve chosen to show your ads on iPhones and other mobile devices with full Internet browsers in your campaign settings
After doing these two steps do a search for your business name and you’ll see that the phone numbers you’ve listed are now clickable on your mobile phone.
Check out the SEO Tools guide at Search Engine Journal.
Google Adds Click-to-Call Phone Numbers
Wednesday, January 27, 2010
Link To Full Story: googleblog.blogspot.com
We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a
Google profile, where you can add links to your other public online social services. Check out this short video to learn more:
The new features are rolling out now on google.com in English for all signed-in users, and you should start seeing them in the next few days. Time to socialize!
Wednesday, January 27, 2010
Link To Full Story: www.seomoz.org
How about if I hit refresh on my Google.com results again:
Doh! Google just dropped 8,500 of my pages out of their index. That sucks - but not nearly as much as managers, marketing directors and CEOs who use these numbers as actual KPIs! Can you imagine? A number that means nothing, fluctuates 300% between data centers, can change at a moment's notice and provides no actionable insight being used as a business metric?
And yet... It happens.
Fortunately, there's an easy way to get much, much better data than what the search engines provide through "site:" queries and this post is here to walk you through that process step-by-step.
Step 1: Go to Traffic Sources in Your Analytics
