Link To Full Story: www.productdomains.com
Another Google product update this week, this time Google Webmaster Tools has updated the amount of viewable data and added charts in the Top Search Queries report.
Link To Full Story: gigaom.com
In the most basic implementation, advertisers will be able to bid on keywords to have their tweets featured in search results. But Twitter says also may eventually include the paid tweets in users’ regular tweet streams too, something that will surely be more controversial. Costolo said the company expects to decide whether to take that step before the end of the year.
Link To Full Story: www.searchenginejournal.com
Domain Technology Profile
Enter any domain and the first tab you’ll get access to will be the site technology information which contains:
1. Website server information: which server the site is based on.
2. Detected analytics and tracking (looks like another tool for identifying which traffic tracking software the site is using);
3. Widgets: third-party widgets found on the site (like Feedburner for example);
4. Blog publishing software (if the site is or has a blog and which software runs it);
Link To Full Story: www.wolf-howl.com
If it’s a good domain name (better than the one you currently have) you could move all of your content to the newly purchased domain and redirect your old domain. This is a bit tricky: you have to do it all at once and it violates the advice I gave above for changing as little as possible and doing it slowly over time. But you don’t want the search engines to see the same content in two spots any longer than necessary. Sometimes the right answer depends on the situation.
Link To Full Story: www.seomoz.org
It's certainly true that 2-3 years ago, spam reporting that happened publicly in the SEO world - on prominent forums/blogs/sites - would often find themselves the victim of swift punishment. The SEO community has noticed that trend decline dramatically and at the same time seen (or, at least, felt) that Google's web spam team is no longer taking a significant quantity of actions directly against individual sites. Common webmaster complaints (and plenty of Q+A we get here at SEOmoz) goes something like this:
My competitor has clearly been buying links from low quality sources in obvious ways. I've spam reported them for the 5th time in the last 6 months, but they're still ranking. I'm thinking I should just give up and buy those same links so at least I'm not behind them - it seems that Google doesn't care much anyway.
I've got more messages like this in my inbox than is healthy, and I suspect that while the web spam team may be taking some targeted action, they've chosen to go a different route in the last couple years. Why?
Sunday, February 14, 2010
Link To Full Story: www.seomoz.org
15 Minute SEO Audit
The basics of SEO problem identification can be done in about 15 minutes. When completing this audit I recommend you take notes based on the action items listed in each section. This will help you later when you do a deeper dive of the website. This audit is not comprehensive (See Chapter 9 for a full annotated site audit), but it will help you quickly identify major problems so you can convince your clients that your services are worthwhile and that you should be given a chance to dig deeper. The smart ones reading this section may notice that it builds upon the ideas expressed in Chapter 2. The dumb ones reading this, will think it is Harry Potter. The latter might enjoy it more but the former will end up with better SEO skills.
Sunday, February 14, 2010
Link To Full Story: www.seomoz.org
15 Minute SEO Audit
The basics of SEO problem identification can be done in about 15 minutes. When completing this audit I recommend you take notes based on the action items listed in each section. This will help you later when you do a deeper dive of the website. This audit is not comprehensive (See Chapter 9 for a full annotated site audit), but it will help you quickly identify major problems so you can convince your clients that your services are worthwhile and that you should be given a chance to dig deeper. The smart ones reading this section may notice that it builds upon the ideas expressed in Chapter 2. The dumb ones reading this, will think it is Harry Potter. The latter might enjoy it more but the former will end up with better SEO skills.
Link To Full Story: www.bing.com
Here is a sense for what we are up to:
First, we have deepened our joint work together on web search to provide even more compelling experiences to Facebook users with Bing. As part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions.
Second, we are extending our cooperation outside the US, bringing the Bing-Facebook search integration to the more than 400 million people using Facebook around the world.
Link To Full Story: searchengineland.com
Fixing high bounce rate pages in two simple steps
The first thing I do when I work on a web page with a high bounce rate is figure out what is distracting the user and making them leave. I always start with the organic phrases used to find that page. For example, one of my clients offers vacation rental units in a variety of complexes around Mexico coastal resorts. His number two keyword is “Riviera Maya weather.” The landing page for that keyword has a 70%+ bounce rate, and my client wanted to know why. All it took was a quick look at the page to see that it isn’t about weather at all—it’s about renting vacation units in a complex, with weather info pasted in below the fold.
Link To Full Story: searchengineland.com
Well-known SEO consultant and search writer Ann Smarty recently launched a new project that many white hat SEOs have welcomed with open arms: My Blog Guest. The project helps SEOs find guest-blogging opportunities, and site owners to find bloggers to write for them. I sat down (virtually) with Ann and discussed the usability planning and iteration that goes into such a project.
You’re seeking feedback from users on how well My Blog Guest is working for them. What other means can you use to get feedback? Are there analytics metrics you focus on or read in a particular way?
I haven’t used any software for usability testing so far because (1) I am unsure which one to use because I am a usability newbie and (2) the site is very new and I haven’t yet implemented all I had planned to, so there’s no much to test with the software so far.
How did you develop the design?
Let me share how the site started.