Link To Full Story: searchengineland.com
Linkbait should have something new or eye-opening as part of its content so the message sticks long after you’ve left it. Both campaigns did this by showing the amount of paper needed to print every tweet sent but Company A’s linkbait made it easy for me to understand and be impressed by what I was reading. Seven billion tweets printed = 3.5 million pounds of paper, that’s a lot of dead trees.Link To Full Story: www.searchenginejournal.com
To summarize everything that I have talked about in this blog post, below is an example of a local business in my area that does a great job of positioning themselves in the local search results Personal Care Chiropractic & Massage in Arlington, MA (yes, they are a client of mine)
Link To Full Story: Search Engine Journal
The Official Google Mobile Blog announced that phone numbers featured on some mobile ads are now clickable. This means that when you see a business phone number on a mobile ad for a particular establishment, you can simply tap on the phone number and make the call.
To make this even more useful is the fact that mobile web search is location-enabled. So much so that the numbers provided are also based on the phone number listing of a particular establishment nearest to your current location. That pretty much saves you the trouble of calling a phone number only to find out that the business establishment is miles away from you.
If you’re a mobile advertiser, here’s how you can include clickable phone number on your search engine ads:
1. Set up location extensions and add your business phone number. Customers will be able to click to call your business location nearest to them.
2. Check that you’ve chosen to show your ads on iPhones and other mobile devices with full Internet browsers in your campaign settings
After doing these two steps do a search for your business name and you’ll see that the phone numbers you’ve listed are now clickable on your mobile phone.
Check out the SEO Tools guide at Search Engine Journal.
Google Adds Click-to-Call Phone Numbers
Link To Full Story: googleblog.blogspot.com
We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a Google profile, where you can add links to your other public online social services. Check out this short video to learn more:Link To Full Story: www.seomoz.org
How about if I hit refresh on my Google.com results again:
Doh! Google just dropped 8,500 of my pages out of their index. That sucks - but not nearly as much as managers, marketing directors and CEOs who use these numbers as actual KPIs! Can you imagine? A number that means nothing, fluctuates 300% between data centers, can change at a moment's notice and provides no actionable insight being used as a business metric?
And yet... It happens.
Fortunately, there's an easy way to get much, much better data than what the search engines provide through "site:" queries and this post is here to walk you through that process step-by-step.
Link To Full Story: www.searchenginejournal.com
If there is one thing that I have learned over the past few years that I could share with newbies to the SEO world, it is that you have to build a well-rounded backlink portfolio in order to get long-term results.
Building just one or two types of links may work for a while, but what if all you have been doing is article marketing and some directories and Google all of the sudden discounts all of the directories that you had been building? You can surely expect to see a dramatic change in your search engine ranking positions. This is why it is crucial for you to build different kinds of links and make sure to vary the anchor text you are using for your links.
Here are some of the different link building tactics you and leverage for solidifying and adding diversity to your overall link building strategy.
Article marketing is an excellent way to increase the number of backlinks to your website and also build your brand awareness. Writing quality content and distributing it to sites like Ezine Articles, Go Articles, and other high quality article sites is a great way to get links. Leveraging the author bio section, you can tell a little bit about your self and usually provide two or three links back to your website. These links are high quality and pass a lot of link juice back to your site.
Link To Full Story: seo: Frequently tagged products at Amazon.com
Link To Full Story: www.searchenginejournal.com
Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss. So I decided to start a new post summarizing and discussing various strategies for URL file naming.
URL is undoubtedly one of the most important aspects that affect both SEO and usability.
It affects:
Link To Full Story: www.searchenginejournal.com
Google has been rolling out local results on Statewide searches for some time. It seems that it initially started with smaller states like New Jersey, but recently state wide results can be seen in the likes of much larger (in land mass) states such as Utah, Washington, and even Alaska.
A Little Experiment
To find out just how many local states results are creeping into Google’s SERPS, I took the following keywords (Used Cars, Dentist, and Italian Restaurants) and went state by state to see if local map listings would pop up. The findings are as follows..
State + Used Cars brought up map listings in 23 states
State + Dentist brought up map listings in 21 states
State + Italian Restaurants brought up map listings in 24 states
20 states did not show any local results
Link To Full Story: www.seomoz.org
This week we've got a special Whiteboard Friday double feature! As you've probably heard, we launched our new link checker and backlink analysis tool, Open Site Explorer, this week and it makes use of some exciting new metrics: Domain Authority and Page Authority. We asked our old chum, Will Critchlow, to talk to Rand about these metrics to help everyone understand what they are, what goes into them, how to use them, and why we created them.
In Part One, Will and Rand discuss how to use these metrics to gain insight and intelligence on your (and your competitors') pages, domains, and link profiles, as well as why these metrics can be a better predictor of ranking success than others that you may have used in the past.