Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars!

And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced search marketing tips which I gleaned from the show.

Link building: Offer a student discount. Among Kelvin Newman’s excellent 17 ways to build university and government links, the one I found most thought-provoking was for e-commerce sites to offer a student discount. This means that the generous offer instantly encourages university sites to link and may also generate further student blog and online coverage too.

Online reputation: Turn a negative into a positive. Mikkel deMib Svendsen talked about how if The New York Times has a negative article ranking in Google’s top 10 for your brand name, this can be very difficult to outrank. Instead of attempting to force this down with new listings, try looking for positive content on the same domain and building some links into this. The objective is to convince Google that the positive version is more valuable/relevant, so that this replaces the negative result with the positive article instead.

Shared by JohnH
Holy treasure trove!

Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new (and old) tools can come to the rescue.

Some of these are obvious and well known; others are obscure and brand new. All of them solve problems - and that's why tools should exist in the first place. Below, you'll find 20+ tools that answer serious issues in smart, powerful ways.

Let’s do another article while I am stuck waiting to speak with a client overseas. I have always insisted that any domainer serious about development quit reading domaining blogs and spend more time reading SEO blogs so why not give you some homework.

My SEO knowledge is derived from 10 years of experience yet I would be a fool to think I know it all. Many Many people know much more than I do so in the wake of my own advice I realized that chanting this mantra is not doing any good without providing a list of some resources (where I promise you no longer have to listen to people trying to sell you a watch after a list of domains

So with due credit to DailyBlogTips.com for making this list easily accessible (and reminding me about a few forgotten ones) below is a list of 25 valuable resources about SEO development. There are many theories by people who dream and many people that do. Your job is to find common elements by people who have proven projects and that’s where the real SEO knowledge will come.

If you want to dream listen to dreamers – if you want to produce listen to producers.

Enjoy … I added ViperChill.com myself.  It’s a new one for me but lots of good tips from the few emails I’ve read.

• Aaron Wall’s SEOBook
• SEO Moz
• Matt Cutts
• Search Engine Watch
• Search Engine Roundtable
• Search Engine Journal
• Top Rank Blog
• Pronet Advertising
• Marketing Pilgrim
• SEO Chat
• Search Engine Guide
• SEO Blackhat
• Stuntdubl
• Graywolf’s SEO
• SEO by the SEA
• Link Building Blog
• Jim Boykin from We Build Pages
• SEOpedia
• David Naylor
• Bruce Clay
• Blue Hat SEO
• SEO Refugee
• Small Business SEM
• ViperChill.com

Disclaimer – if you find SEO sites boring, would prefer to read about domain sales OTHER people are making or refresh domaining.com every 10 minutes then either (a) enter rehab (b) double check if you even like the internet and (c) realize you’re not a developer

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What is Search Engine Optimization (SEO)?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

Exact Match Domains

These are domains that precisely matched the keywords in the query - e.g. for the query "dog collars" only a domain that matched *.dogcollars.* would be included.

I love the Google AdWords Keyword Tool.  I use it all the time and I demo it a lot when speaking at events. But I have no idea what the URL is. When I want to use it, I just do whatever else does whenever they want to go to any site on the web. I do a Google search for it. Specifically, I type [google adwords keyword tool] into Google and click on the first result.

Until today.

Now when I do that search, the tool is nowhere to be found