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Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars!
And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced search marketing tips which I gleaned from the show.
Link building: Offer a student discount. Among Kelvin Newman’s excellent 17 ways to build university and government links, the one I found most thought-provoking was for e-commerce sites to offer a student discount. This means that the generous offer instantly encourages university sites to link and may also generate further student blog and online coverage too.
Online reputation: Turn a negative into a positive. Mikkel deMib Svendsen talked about how if The New York Times has a negative article ranking in Google’s top 10 for your brand name, this can be very difficult to outrank. Instead of attempting to force this down with new listings, try looking for positive content on the same domain and building some links into this. The objective is to convince Google that the positive version is more valuable/relevant, so that this replaces the negative result with the positive article instead.
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