Link To Full Story: www.seomoz.org
It's certainly true that 2-3 years ago, spam reporting that happened publicly in the SEO world - on prominent forums/blogs/sites - would often find themselves the victim of swift punishment. The SEO community has noticed that trend decline dramatically and at the same time seen (or, at least, felt) that Google's web spam team is no longer taking a significant quantity of actions directly against individual sites. Common webmaster complaints (and plenty of Q+A we get here at SEOmoz) goes something like this:
My competitor has clearly been buying links from low quality sources in obvious ways. I've spam reported them for the 5th time in the last 6 months, but they're still ranking. I'm thinking I should just give up and buy those same links so at least I'm not behind them - it seems that Google doesn't care much anyway.
I've got more messages like this in my inbox than is healthy, and I suspect that while the web spam team may be taking some targeted action, they've chosen to go a different route in the last couple years. Why?
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