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Fixing high bounce rate pages in two simple steps
The first thing I do when I work on a web page with a high bounce rate is figure out what is distracting the user and making them leave. I always start with the organic phrases used to find that page. For example, one of my clients offers vacation rental units in a variety of complexes around Mexico coastal resorts. His number two keyword is “Riviera Maya weather.” The landing page for that keyword has a 70%+ bounce rate, and my client wanted to know why. All it took was a quick look at the page to see that it isn’t about weather at all—it’s about renting vacation units in a complex, with weather info pasted in below the fold.
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