Link To Full Story: ppcblog.com
With Adwords bid prices going through the roof, and competition more fierce than ever, is it time to revisit the Google Content Network?
Google’s Content Network distributes PPC text and graphic advertising publishers sites, in the form of Adsense.
The content network differs from search PPC in that you aren’t bidding on search terms, at least not directly. You’re bidding to appear on certain sites that Google relates to groups of keyword terms. It’s the banner ad model, with a few clever tweaks to ensure relevance.
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