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Link To Full Story: searchengineland.com

Linkbait should have something new or eye-opening as part of its content so the message sticks long after you’ve left it. Both campaigns did this by showing the amount of  paper needed  to print every tweet sent but Company A’s linkbait made it easy for me to understand and be impressed by what I was reading. Seven billion tweets printed = 3.5 million pounds of paper, that’s a lot of dead trees.