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Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss. So I decided to start a new post summarizing and discussing various strategies for URL file naming.
1. Why do we care?
URL is undoubtedly one of the most important aspects that affect both SEO and usability.
It affects:
- Rankings (placing keywords in the file path is one of the most effective ways to make the keywords more prominent);
- Click-through: a “clear”, “readable” URL can be another reinforcement signal for the user to click it;
- Usability: a good “obvious” URL helps the user understand what the page is about even before entering the page.
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