Link To Full Story: www.seomoz.org
This week we've got a special Whiteboard Friday double feature! As you've probably heard, we launched our new link checker and backlink analysis tool, Open Site Explorer, this week and it makes use of some exciting new metrics: Domain Authority and Page Authority. We asked our old chum, Will Critchlow, to talk to Rand about these metrics to help everyone understand what they are, what goes into them, how to use them, and why we created them.
In Part One, Will and Rand discuss how to use these metrics to gain insight and intelligence on your (and your competitors') pages, domains, and link profiles, as well as why these metrics can be a better predictor of ranking success than others that you may have used in the past.
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