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Inspired by a great post by Vaidhyanathan, I began answering questions on Yahoo! Answers near the beginning of this year. Since then I have answered over 50 questions, nearly always related to metal roofing. Nearly 12 months later I sat down and did a study to find out:
Was the time I was spending answering these questions resulting in a reasonable amount of usable leads?
On to the data:
From my 53 answers, I received 562 visits, with a bounce rate of 33.5%, spending an average of 3:03 per visit.
First I compared the conversion rates of Yahoo! Answers traffic with PPC rates from the same period:
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