Link To Full Story: www.seomoz.org
How about if I hit refresh on my Google.com results again:
Doh! Google just dropped 8,500 of my pages out of their index. That sucks - but not nearly as much as managers, marketing directors and CEOs who use these numbers as actual KPIs! Can you imagine? A number that means nothing, fluctuates 300% between data centers, can change at a moment's notice and provides no actionable insight being used as a business metric?
And yet... It happens.
Fortunately, there's an easy way to get much, much better data than what the search engines provide through "site:" queries and this post is here to walk you through that process step-by-step.
Step 1: Go to Traffic Sources in Your Analytics
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