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"Don't do viral marketing until your product doesn't suck. If you do, more people will find out your product sucks." This pearl of wisdom from serial entrepreneur Dave McClure applies well not only to product development, but also to conversion rate optimization. The extension would be "don't focus on getting more visitors until your site converts the visitors it already gets."
This is a sentiment we've taken to heart here at SEOmoz. So in this post we will share how we grew traffic and conversions in 2009, as well as some of the valuable lessons we've learned in the process, which we're excited to execute on in 2010.
Traffic Statistics from 2009
In the past, SEOmoz has shared data about the traffic we receive (see past years - 2006, 2007). In 2008, we somehow skipped out, but this year, we're bringing sexy back. Yes, it's probably helpful to our competitors, but it's also hugely valuable to our members (we hope) and part of our core value of transparency. So in the same vein of Rand's blog posts about the venture funding process, we're opening the kimono and sharing some analysis in hopes that others can benefit from our traffic and conversion rate learnings.
We'll start with an overview of visitor and broad traffic data:
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