Link To Full Story: www.searchenginejournal.com
We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors.
I previously wrote a blog post about AdWords geotargeting’s inadequacies in Feb 2009 (”Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?“). Though my desired fix (allow experts to turn off query parsing even even if defaults “on” for noobs) was echoed by many users, nothing has changed. After almost a year, Google can’t even tell me they intend to schedule an improvement in this area.
AdWords users need to understand why they’re getting inaccurate geolocation information and make sure they adjust their advertising efforts accordingly, and be sure NOT to segment their ads in accordance with inaccurate info.
A Second Major Problem Due to Query Parsing?
I believe all of these problems relate to query parsing, which overrules the geotargeting you set in AdWords.
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