Link To Full Story: www.searchenginejournal.com
Since then (15 years, officially, as of January 7th 2010) I’ve been running Portent. We’re a full-service internet marketing agency, but we focus pretty heavily on SEO, social media and PPC. Those three things drive 70% or so of online commerce, and our clients tend to lean towards them, too.
My own jobs at the company are sales, training our staff and consulting. That’s only 3 jobs – far better than 10 years ago, when I had ALL of the jobs.
2) How can you tell an intelligent search marketer / social media consultant (one that you’d feel comfortable trusting your business future to) from one who really sucks?
A good search marketer / social media consultant thinks before they speak. They don’t bluff, and they admit that it’s not all a science. Plus, they understand MARKETING. Finally, they’re all good communicators. How many great SEO/SMO folks do you know who can’t write?
The really awful marketers and consultants expose themselves in a hurry: They talk up out-of-date strategies, try to treat the field as an exact science, and can’t write to save their lives. And they never improve or learn. Plus, when I meet them I get an immediate desire to hit them with a chair. It’s some kind of superpower, I guess.
One thing about that last comment: There’s a big difference between a marketer/consultant who’s learning and one who sucks.
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