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If there is one thing that I have learned over the past few years that I could share with newbies to the SEO world, it is that you have to build a well-rounded backlink portfolio in order to get long-term results.
Building just one or two types of links may work for a while, but what if all you have been doing is article marketing and some directories and Google all of the sudden discounts all of the directories that you had been building? You can surely expect to see a dramatic change in your search engine ranking positions. This is why it is crucial for you to build different kinds of links and make sure to vary the anchor text you are using for your links.
Here are some of the different link building tactics you and leverage for solidifying and adding diversity to your overall link building strategy.
Articles
Article marketing is an excellent way to increase the number of backlinks to your website and also build your brand awareness. Writing quality content and distributing it to sites like Ezine Articles, Go Articles, and other high quality article sites is a great way to get links. Leveraging the author bio section, you can tell a little bit about your self and usually provide two or three links back to your website. These links are high quality and pass a lot of link juice back to your site.
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