Link To Full Story: www.bing.com
Here is a sense for what we are up to:
First, we have deepened our joint work together on web search to provide even more compelling experiences to Facebook users with Bing. As part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions.
Second, we are extending our cooperation outside the US, bringing the Bing-Facebook search integration to the more than 400 million people using Facebook around the world.
Link To Full Story: www.bing.com
Here is a sense for what we are up to:
First, we have deepened our joint work together on web search to provide even more compelling experiences to Facebook users with Bing. As part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions.
Second, we are extending our cooperation outside the US, bringing the Bing-Facebook search integration to the more than 400 million people using Facebook around the world.
Link To Full Story: searchengineland.com
Fixing high bounce rate pages in two simple steps
The first thing I do when I work on a web page with a high bounce rate is figure out what is distracting the user and making them leave. I always start with the organic phrases used to find that page. For example, one of my clients offers vacation rental units in a variety of complexes around Mexico coastal resorts. His number two keyword is “Riviera Maya weather.” The landing page for that keyword has a 70%+ bounce rate, and my client wanted to know why. All it took was a quick look at the page to see that it isn’t about weather at all—it’s about renting vacation units in a complex, with weather info pasted in below the fold.
Link To Full Story: searchengineland.com
Well-known SEO consultant and search writer Ann Smarty recently launched a new project that many white hat SEOs have welcomed with open arms: My Blog Guest. The project helps SEOs find guest-blogging opportunities, and site owners to find bloggers to write for them. I sat down (virtually) with Ann and discussed the usability planning and iteration that goes into such a project.
You’re seeking feedback from users on how well My Blog Guest is working for them. What other means can you use to get feedback? Are there analytics metrics you focus on or read in a particular way?
I haven’t used any software for usability testing so far because (1) I am unsure which one to use because I am a usability newbie and (2) the site is very new and I haven’t yet implemented all I had planned to, so there’s no much to test with the software so far.
How did you develop the design?
Let me share how the site started.
Link To Full Story: ppcblog.com
With Adwords bid prices going through the roof, and competition more fierce than ever, is it time to revisit the Google Content Network?
Google’s Content Network distributes PPC text and graphic advertising publishers sites, in the form of Adsense.
The content network differs from search PPC in that you aren’t bidding on search terms, at least not directly. You’re bidding to appear on certain sites that Google relates to groups of keyword terms. It’s the banner ad model, with a few clever tweaks to ensure relevance.
Link To Full Story: www.seomoz.org
The New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content.
But how do you get articles indexed and ranking in Google News? And how can you get your article snippets to appear in the SERPs for Google web search?
Thursday, February 4, 2010
Link To Full Story: Search Engine Land: News About Search Engines & Search Marketing
I received a tip from a New York retailer named Oh Nuts, that Google came to their store to take pictures for a new Google Maps product named “Google Store Views.” I was told that they took pictures of the inside of the store, every 6 feet, in all directions. They also took [...]
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Wednesday, February 3, 2010
Link To Full Story: Search Engine Land: News About Search Engines & Search Marketing
Shared by JohnH
Cuban's post is here: http://blogmaverick.com/2010/02/03/why-google-is-bad-for-the-newspaper-business/
Note he added an update.
See also: http://www.seobook.com/mark-cubans-mahalo-wants-your-blood-and-gets-it-too
Yesterday, Mark Cuban warned media owners in a keynote speech that Google is a vampire trying to suck them dry, giving them nothing back and daring owners to block it. This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views. [...]
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Wednesday, February 3, 2010
Link To Full Story: www.ebaypartnernetworkblog.com
I sometimes browse around the strange items that are for sale in search for link bait ideas. The strange eBay items are a perfect fit for pure white hat link bait. Just check out this Elvis Personally owned/worn Lion Claw Necklace that sold for almost $30K, or the auction of the popular PVRblog.com site, starting at $0.99, going for more than $12K.
For 2010, I might start a new pet project that will tap into the wealth of strange and funny items getting PR attention around the globe. IMHO as long as the project drives value for our customers, it will be successful in the search engines too. And will be a lot of fun to play around with.
Wednesday, February 3, 2010
Link To Full Story: searchengineland.com
Linkbait should have something new or eye-opening as part of its content so the message sticks long after you’ve left it. Both campaigns did this by showing the amount of paper needed to print every tweet sent but Company A’s linkbait made it easy for me to understand and be impressed by what I was reading. Seven billion tweets printed = 3.5 million pounds of paper, that’s
a lot of dead trees.