Wednesday, December 26, 2012
What if I told you that you’re paying too much for your Google AdWords clicks? What if I told you that all that time you’ve invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I told you that only a small fraction of your thousands of Google AdWords keywords and ad messages will ever receive any impressions or clicks?Well, very likely some or all of these are true.To see why, let’s suppose you have four Google AdWords keywords:
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red bikes
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red bikes sydney
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men’s red bikes
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men’s red bikes sydney
via The Google AdWords Trap: Chances Are You’re Paying Too Much for Your Google AdWords Clicks | Search Engine People | Toronto.
By giving webmasters the power to “report” bad links they have essentially “crowd-sourced” link-spam detection.
Think about it…
Millions of webmasters will be submitting long lists of low-quality or spammy sites, which Google can then use in its algorithm to penalize not only the sites that are providing these poor quality links, but also those that are linked to by these sites.
This spells disaster for any site that makes it too easy to get a link back to your site. For example, popular “easy” sources of links have traditionally been:
Blog comments
Forums
Web 2.0 sites
Article Directories
Web Site Directories
Poor quality, automated Blog Networks with no human-approval “citation” process
Social Bookmarking Accounts
The “low hanging fruit” sites that promiscuously give out too many links, too easily will most likely see poor pages (or even their entire domain) get penalized.
via Noble Samurai – Google changes SEO forever with it’s Disavow Link Tool – What you Need to Do Right Now….
Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.
Now, to be clear here, organic searches still get more clicks overall than paid search – but not all keyword searches are created equal. Keyword searches with high commercial intent – meaning, keywords where a searcher is looking to buy a product or service (for example: “buy stainless steel dishwasher”) – are worth far more to businesses than your basic informational keyword searches (for example: “who is Thomas Edison”). Our research found that for these valuable, high commercial intent keyword searches, paid search advertising listings gave the “free” organic search listings a resounding beat-down. Naturally, we’ve illustrated the results in an infographic. Click to see the full-size infographic:
via Google Advertising: Think Nobody Clicks on Google Ads? Think Again! | WordStream.
In fact, these intangible clients create the very foundation for which many companies exist, especially a search engine.
The Panda update was warranted but the Penguin update has been completely ridiculous. The entire online industry deserves more from a company who basically has a monopoly on search (sorry Bing –and Youwho or whatever that site with the Y which used to be relevant is called).
My last straw with this was noticing a domain registered 4 days ago ranking # 2 for the coveted term “pay day loans” – not to mention wikipedia ranking #1 .. seriously, do we really need a definition of what we are searching for as the #1 result?
There is no excuse for gaps like this in a search engine after a update dedicated to remove stuff exactly like this. Of course, this happened after the penguin update but the search results for almost any major term are completely stuffed with this garbage right now.
via Should Matt Cutts be Fired for the Penguin Update?.
Matt Cutts’ statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google’s index and Matt tweeted confirming that Google had started taking action against blog networks.
via How to Check Which Links Can Harm Your Site’s Rankings | SEOmoz.
Wednesday, August 10, 2011
Link To Full Story: www.seomoz.org
My general takeaway from this process is that the query volume seemed not to have any impact on the broad query "
travel blog" (which, granted, is hyper-competitive), but it's plausible that clickthrough rate or maybe search volume influenced the rankings of the site itself in the "
travel blog everywhereist" results.
Link To Full Story: www.mikejackness.com
SEO Building Blocks - Click For Full Size Image
Link To Full Story: www.wired.com
Researchers at U.C. Berkeley have discovered that some of the net’s most popular sites are using a tracking service that can’t be evaded — even when users block cookies, turn off storage in Flash, or use browsers’ “incognito” functions.
The service, called KISSmetrics, is used by sites to track the number of visitors, what the visitors do on the site, and where they come to the site from — and the company says it does a more comprehensive job than its competitors such as Google Analytics.
Link To Full Story: blog.seopanel.in
Seo Panel 3.0.0 released with 17 languages support,SEO Auditor Tool and lots of new features.
Main features of Seo Panel 3.0.0
1) Site Auditor Tool
Site Auditor will crawl through each page of a website and also audit SEO factors of each pages. Then it will give a detailed report about SEO details of each page. It will also find out duplicate page titles,meta description and keywords in our site. Also we can create XML,HTML,TEXT sitemap files for our websites to submit to search engines.
Link To Full Story: searchengineland.com
The Lesson
In many cases, it is worth buying keywords even if you rank organically for them. Just create a simple experiment following the steps outlined above. If your total profits are higher when you are buying the same keywords, then keep buying them. If your profits are lower (and you are not buying words for other reasons), then do not buy them. It really is that simple.
However, creating dedicated landing pages is often a good idea – no matter the sophistication level of your audience. With SEO, your pages must have certain elements to rank well. With paid search, you can purely focus on conversion actions and not have to worry about a search algorithm’s opinion of your site.
