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Should Matt Cutts be Fired for the Penguin Update?

In fact, these intangible clients create the very foundation for which many companies exist, especially a search engine.

The Panda update was warranted but the Penguin update has been completely ridiculous. The entire online industry deserves more from a company who basically has a monopoly on search (sorry Bing –and Youwho or whatever that site with the Y which used to be relevant is called).

My last straw with this was noticing a domain registered 4 days ago ranking # 2 for the coveted term “pay day loans” – not to mention wikipedia ranking #1 .. seriously, do we really need a definition of what we are searching for as the #1 result?

There is no excuse for gaps like this in a search engine after a update dedicated to remove stuff exactly like this. Of course, this happened after the penguin update but the search results for almost any major term are completely stuffed with this garbage right now.

via Should Matt Cutts be Fired for the Penguin Update?.

How to Check Which Links Can Harm Your Site’s Rankings | SEOmoz

Matt Cutts’ statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google’s index and Matt tweeted confirming that Google had started taking action against blog networks.

via How to Check Which Links Can Harm Your Site’s Rankings | SEOmoz.

An Experiment in Boosting Google Rankings w/ Search Volume | SEOmoz

Link To Full Story: www.seomoz.org

My general takeaway from this process is that the query volume seemed not to have any impact on the broad query "travel blog" (which, granted, is hyper-competitive), but it's plausible that clickthrough rate or maybe search volume influenced the rankings of the site itself in the "travel blog everywhereist" results.

Michael Jackness – Random Thoughts

Link To Full Story: www.mikejackness.com

SEO Building Blocks

SEO Building Blocks - Click For Full Size Image

Researchers Expose Cunning Online Tracking Service That Can’t Be Dodged | Epicenter | Wired.com

Link To Full Story: www.wired.com

Researchers at U.C. Berkeley have discovered that some of the net’s most popular sites are using a tracking service that can’t be evaded — even when users block cookies, turn off storage in Flash, or use browsers’ “incognito” functions.

The service, called KISSmetrics, is used by sites to track the number of visitors, what the visitors do on the site, and where they come to the site from — and the company says it does a more comprehensive job than its competitors such as Google Analytics.

Seo Panel 3.0.0 Released » Seo Panel Blog

Link To Full Story: blog.seopanel.in

Seo Panel 3.0.0 released with 17 languages support,SEO Auditor Tool and lots of new features.

Main features of Seo Panel 3.0.0

1) Site Auditor Tool

Site Auditor will crawl through each page of a website and also audit SEO factors of each pages. Then it will give a detailed report about SEO details of each page. It will also find out duplicate page titles,meta description and keywords in our site. Also we can create XML,HTML,TEXT sitemap files for our websites to submit to search engines.

Should You Bid On A Keyword If You Rank Organically For That Term?

Link To Full Story: searchengineland.com

The Lesson

In many cases, it is worth buying keywords even if you rank organically for them. Just create a simple experiment following the steps outlined above. If your total profits are higher when you are buying the same keywords, then keep buying them. If your profits are lower (and you are not buying words for other reasons), then do not buy them. It really is that simple.

However, creating dedicated landing pages is often a good idea – no matter the sophistication level of your audience. With SEO, your pages must have certain elements to rank well. With paid search, you can purely focus on conversion actions and not have to worry about a search algorithm’s opinion of your site.

Keyword Research Techniques

Link To Full Story: www.trada.com

Google Related Searches

Go to Google.com and type in a common keyword. On the left hand side you’ll see a menu of items to augment your search. Under “more search tools” you’ll reveal an option called “Related Searches”. Click on this item and look underneath the search box. Google provides a list of searches they think are related to the one you entered. This is keyword research gold.

Google Panda Boosts Old-School Linking Schemes – A Case Study | Campus Safety Journal

Link To Full Story: campussafetyjournal.com

The Panda update is rolling out in the UK and, looking at SERPs we monitor closely, we’ve noticed one listing that seems to contravene what Google was trying to achieve. the site ranks at #1 using a very old school linking technique–building its link profile by requiring “member” sites to link back–under the guise of giving them a membership seal that ostensibly reflects the quality of their services.

Black Hat Facebook Link Building

Link To Full Story: Black Hat Domainer

Forget black hat link building, that’s so 2005. Now, it’s all about Facebook and there’s a new yet almost unexplored like building method that can do miracles for targeted traffic.

Facebook launched two month ago a ‘Use Facebook as Page’ feature that allows people to assume the identity of a page so they can like, post, and comment around everywhere.

As you can choose whatever name you want for your page, just imagine the quality of the links you can get on liking other people’s posts or comments.

Best part is that since there is no option to remove likes or ban those who like any Facebook feed item, the targeted user can’t delete the links, and their only option is to report the Page as spam and wait for Facebook to address the issue, which could take ages, if ever.

Just don’t abuse this. You’re not a like spammer, are you?